Gerente de Marketing (Espadiva)
Date: Jun 17, 2025
Location: Mexico City, MEX, MX, 08400
Company: Apotex
Acerca de Apotex Inc.
Apotex Inc. es una compañía farmacéutica global orgullosamente canadiense que produce medicamentos de alta calidad y accesibles para pacientes de todo el mundo. Apotex emplea a casi 6,000 personas en todo el mundo en manufactura, Investigación y Desarrollo y operaciones comerciales. Apotex Inc. exporta a más de 100 países y opera en más de 45 países, con una presencia significativa en Canadá, Estados Unidos, México e India. A través de la integración vertical, Apotex se compone de múltiples divisiones y afiliados, incluyendo Apotex Inc., enfocados en genéricos; Apobiologix, una división de Apotex Inc. enfocada en el desarrollo biosimilar; Aveva, una filial de Apotex Inc., desarrollador y fabricante global totalmente integrado de soluciones transdérmicas completas; Apotex Productos de Consumo, una división de Apotex Inc. enfocada en productos de marca; y Global Active Pharmaceutical Ingredients (GAPI), una división de Apotex Inc. enfocada en la fabricación de ingredientes farmacéuticos activos (API) para Apotex y terceros. Para más información visite: www.apotex.com
Job Summary
Responsible for the comprehensive strategy, positioning, and performance of the Espadiva brand. Manages the full product lifecycle, leads cross-functional execution, and oversees budget planning and return on investment.
Job Responsibilities
- Design, implement, and monitor the brand marketing strategy and annual plan for Espadiva.
- Continuously analyze market dynamics, competitor activities, and consumer trends.
- Define and execute product positioning, value proposition, and brand messaging.
- Lead product launches or relaunches, including campaign design and go-to-market tools.
- Collaborate with agencies (creative, media, PR) to deliver integrated campaigns.
- Monitor brand KPIs such as market share, sales growth, and campaign ROI.
- Ensure brand consistency across pharmacy, digital, and retail channels.
- Manage and optimize brand budget, ensuring effective resource allocation.
- Work closely with Sales, Regulatory, Procurement, and Supply Chain teams.
Job Requirements
- Education:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Knowledge, Skills and Abilities:
- Advanced English proficiency (spoken and written).
- Ability to manage multiple projects simultaneously; results-driven and collaborative mindset.
- Strong skills in data analysis, Excel, and PowerPoint.
- Strong background in budget management, agency leadership, and omnichannel campaigns.
- Strategic thinker with strong analytical and stakeholder engagement skills.
- Experience:
- Minimum 4 years of experience in brand management within pharma or OTC industries.
Nuestro enfoque está en la gente y es través del coraje, pasión, colaboración y perseverancia que hacemos la diferencia en el paciente.
