Innovation and Shopper Insights Manager

Job Summary

The Innovation & Shopper Insights Manager is responsible for identifying, evaluating, and driving innovation opportunities within the Consumer Health portfolio (OTC and VMS). This role also leads the generation of shopper-centric insights to guide brand strategies, product development, commercial activation, and in-store execution. The position plays a critical role in aligning consumer behavior with business opportunities to foster growth, differentiation, and market relevance.

Job Responsibilities

• Innovation:
  • Lead the end-to-end innovation pipeline process, from idea generation to launch readiness, aligned with Consumer Health strategic priorities.
  • Monitor trends in health, wellness, retail, and consumer behavior to identify whitespace opportunities and unmet needs.
  • Collaborate cross-functionally with Marketing, R&D, Regulatory, and Supply Chain to evaluate feasibility and viability of new product ideas.
  • Develop business cases for new product concepts including sizing, profitability, and competitive benchmarking.
  • Coordinate validation efforts such as concept testing, prototyping, and pilot launches.
• Shopper & Consumer Insights:
  • Lead shopper research initiatives to understand purchase behavior, barriers, and motivators across channels (pharmacies, e-commerce, etc.).
  • Translate insights into actionable recommendations to optimize marketing, communication, and activation strategies.
  • Develop shopper personas, journeys, and occasions to guide brand planning and customer engagement.
  • Support category management strategies with data-driven recommendations.
  • Partner with commercial teams to refine in-store experiences and enhance point-of-sale effectiveness.
  • Collaborate with external research agencies and data providers (e.g., Nielsen, IQVIA) to access, analyze, and interpret relevant market information.
  • Track and report KPIs on innovation performance and insights utilization.
  • Foster a culture of curiosity, agility, and consumer obsession within the business unit.

Job Requirements

• Education:
  • Bachelor’s degree in Marketing, Business Administration, or a related field..
• Knowledge, Skills and Abilities:
  • Strong background in market research methodologies (qualitative and quantitative).
  • Experience leading cross-functional innovation projects and managing external vendors.
  • Excellent analytical and strategic thinking skills.
  • Proficient in English and Spanish; Portuguese is a plus.
  • Familiarity with data tools such as Nielsen, Kantar, IQVIA, and consumer panel platforms.
• Experience:
  • 5 years of experience in Pharmaceutical, OTC, or Fast-Moving Consumer Goods  industries in innovation, insights, or brand development roles.