Marketing Manager

Job Summary

Accountable for managing all marketing related activities in support of the US business.  The role is responsible for developing and implementing marketing strategies to promote customer/product programs, corporate awareness and branding including internal/external communications and collaborating with various teams to achieve sales targets and market share goals.  The individual in this role will oversee all tradeshow/event planning and coordination, promotional materials, budget management, while ensuring compliance with industry regulations.

Based on experience, there is a possibility that the role may be designated at the Senior Manager level.

Job Responsibilities

• Develop and deploy marketing programs to support achieving sales targets and market share goals that create a preference for Apotex products, including downstream product specific promotional programs and copay assistance programs; generate metrics to evaluate effectiveness and suceess
• Create robust marketing programs focused on the influencing decision makers (HCP and/or pharmacy buyer) for new-to-market and/or differentitated products (brands/505B2s) and partner with Sales to generate product awareness and demand
• Support new product launch execution activites, particularly for institutional (hospital/clinic) products
• Initiate and manage marketing research via outside agencies and/or advisory panels to evaluate product and marketing opportunities and effectiveness
• Oversee all tradeshow and industry event coordination and execution including registration, meeting management, booth setup and promotional materials
• Produce and manage Apotex customer programs/events (e.g. Apotex Customer Educational Summit)
• Partner with the global Communications team and work with outside vendors and advertising agencies to develop corporate branding/messaging and marketing campaigns; including management of the Apotex Corp website, social media and trade publication promotions
• Assist in development and management of marketing department annual budget
• Manage projects as required for the department and assists in preparing standardized and ad-hoc reports and presentations
• Operates in accordance with our Code of Conduct and Business Ethics, and all established regulatory, compliance and safety requirements
• Recruits, trains, develops and manages effectively the ongoing performance of their direct reports
• Performs all work in support of our Values: Collaboration, Courage, Perseverance, and Passion
• All other relevant duties as assigned

Job Requirements

• Education
  • Minimum of a Bachelor Degree

• Knowledge, Skills and Abilities
  • Strong and proven analytical, problem solving and communication skills, including ability to communicate with all levels of personnel in company
  • Experience in launching products in the institutional space
  • Tradeshow, conference, event planning or project management experience
  • Good organizational skills and ability to meet tight deadlines in a fast paced environment of competing priorities
  • Ability to build strong internal and external relationships, and foster an environment of teamwork and collaboration.
  • Understanding of market trends, customer needs, financial data and competitive intelligence.
  • Strong working knowledge of MS Office including Word, Excel, PowerPoint.
  • Mentoring, coaching and developing others

• Experience
  • Pharmaceutical industry experience required (institutional/injectable experience a plus)
  • 5-7+ years relevant experience in customer and product communications, channel marketing programs, tradeshow management, and event planning